How should marketers promote products and services to working women? What appeals should they use? Explain.??

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Guide to Marketing to Women



Women shop. There’s nothing new about that. They write checks, swipe credit cards & spend cash—just like men. What is new, however, is marketers’ willingness to work for women’s attention. And that’s exactly what the smart ones r doing: working for it.

Women make up 51 percent of the American population & influence at least 80 percent of all spending on consumer goods in the United States. By 2010 they’re expected to control $1 trillion, or approximately 60 percent of the nation’s wealth. Those r big numbers, & they demand a big response from small business owners, who must acknowledge once & for all that marketing is not a unisex endeavor. To succeed, u must directly engage female consumers, who differ from men in their demand for:

1. More & better information
2. Genuine word of mouth referrals
3. Reasonable, upfront pricing
4. Exceptional customer service

http://work.com/marketing-to-women-1195/