Is this the same as pop-up ads?

Hi
Yes
and here is some more information as well
please remember to vote for best answer
bajaricky

Dynamic Logic: Consumers find pop-ups less painful
Are pop-up ads, or over-content ads, more acceptable nowadays, or have consumers learned how to ignore them? A recent survey from Dynamic Logic updates a 2003 survey with surprising results.
by Helen Leggatt

Five years ago, Dynamic Logic found that a third of U.S. Internet users surveyed about their thoughts on pop-up ads said they were ''never appropriate''. The same question, posed to respondents this year, found that just 21% held this opinion.

Dynamic Logic is managing director, Michelle Eule, believes that perhaps pop-up ads were now ''more entertaining or relevant to consumers than they were''. But perhaps more Internet users r employing pop-up blockers & so r not affected by any annoyances or irrelevant advertising contained therein.

Either way, the results of Dynamic Logic is AdReaction 5 Study indicates that pop-up ads remain an annoyance although the majority of U.S. respondents feel that some over-content ads r appropriate to support free content.

''Consumers r not saying they're completely opening up arms to this format,'' Michelle Eule, the managing director of Dynamic Logic, told The New York Times, ''but they've become more accepting.''