Give me a example.

This is called a Mission Statement and can go like this:-

Our mission is to serve the community in the finest traditions of service and quality, with care and integrity.

Mission for

a discount supermarket - To provide the best quality goods at the lowest rates in the particular area, everyday of the week, on every product, be whatever the qty the customers buy

a convenience store - Best quality products with quality service at your doorstep

Basis the kind of products its retailing and the kind of positioning it has the mission/goal could differ