In a college homework assignment l had to define the 4 marketing management philosophies and provide an example of a company that successfully follows each one and why. Here is a copy of the definitions that l have so far provided...

Production Orientation – Focuses on internal capabilities of a firm to achieve lower prices for consumers. It assumes that price is the critical variable in the purchase decision.

Sales Orientation – A sales orientation assumes that buyers resist purchasing items that are not essential and that consumers must be persuaded to buy.

Marketing Orientation – is based on an understanding that a sale predominantly depends on the customer’s decision to purchase a product and on the customer’s perception of the value of that product. Responsiveness to customer wants is the central focus of the marketing orientation.

Societal Orientation – holds that the firm should work towards satisfying customer needs and wants while meeting organizational objectives and preserving or enhancing both the society’s and individual’s long-term best interests.

l just need help with examples please. l can not find anything on google. Also if you can give me an example and tell me why the company uses that orientation it would be greatly appreciated.

Production orientation - Ford with the Model T.

Sales Orientation - Amway (direct selling).

Marketing Orientation, pretty much any company out there nowadays. Best example, Procter & Gamble with basically any of their products.

Societal Orientation - GE with CFLs