One of my friend is launching a translation service web site. He plans to provide low cost translation service to small business and individuals. The price is 6 cents per words, compared to the 20 to 30 cents per words offered by most translation services. If you are a marketing pro, would you offer some insights/ideas how to market this site? The site is: tracytranslation.com.

It would have cost me $3.88 to translate ur question in German. l am not really convinced this is a reasonable price as to the most part google translate & babelfish do 80% of the job for free & a good freelance editor can be hired for $35 per hour & deliver 20 times the size of this text. Anyways. In my opinion ur friend can try to position his business in some niche as something more than just translation - for example, English-to-Chinese translation, editing, & production of marketing & business materials for american businesses with trading interest in China. Once he finds his specialization, he can market it online using adwords & other pay-per-click programs